Client:

GoToWork – Part of Drees & Sommer (www.gotowork.se) has been active in the development of workplaces, offices and working methods since the start in 2013. The team consits of project managers, workplace strategists, interior designers and change managers with mission to design, create and develop the conditions for a good and sustainable work-life.

brief: 

In a creative but constructive way, inform new potential and existing customers about the "Reboot work-life" product – a knowledge based service with a “pick & mix concept”. The campaign includes a special promotional price for lectures and workshops. Since the product and concept is new, the campaign also needs to be created in an informative way, to easily explain the concept.,

my work:

- Ideation
- Copy
- Design
- Digital communication
- Digital campaign 

TIME FRAME:

2023 

The idea:

By visualising the message “What pieces are you missing for rebooting your workplace?” as a jigsaw puzzle, where a workplace is not fully functional, efficient and prosperous unless all the pieces are in place. Pieces such as “brain-smart work”, “digital collaboration” or “digital management” is offering to fill the gap in the puzzle (i.e names of lectures offered by the company).

The campaign rubric goes under themes such as “Which pieces of knowledge are missing in your workplace? GoToWork – part of Drees & Sommer has the pieces.” which broadly means that the customer can choose “what pieces” they need for reboot their workplace – a variation of lectures and workshops offered.

The digital campaign will be launched at social media (paid ads) and newsletter connected to special created landing pages for data collection. A pop-up windowaat the website will also be created, connected to a simple sign up form.

THE WORK:

• Ideation of the campaign

• Design for the over all campaign

• Copy for all plattforms

• Digital communication; Social Media, Website and Newsletter

• Posts and paid campaign at Social Media

• Creating pop-ups at website (WordPress) with sign up possibilities

• Creating landing pages (MailChimp) with sign up possibilities

• Tagging potential sign ups for sales follow up